Inside our quest to the lightest bottle achievable, we took our eyesight to some team of qualified glassmakers. Checking out shapes and glassblowing methods to minimise glass utilization with out compromising toughness.

Diageo is a global leader in beverage Alcoholic beverages with An excellent selection of makes across spirits and beer types.

In line with our analysis, Additionally it is thought to get the whole world’s lightest 70cl Scotch Whisky glass bottle at any time unveiled to market.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals

Our DRINKiQ programme aims to boost the 'collective drink IQ' by growing community recognition of the results of Liquor and supporting responsible consuming.

From peaty whisky to fruity whisky, lean on our expert insights to find the full variety and character of different whisky flavours.

In addition to external glass makers, the model rethought all facets of how the bottle is intended, designed and transported: from hand-blowing the glass, to employing a teardrop condition which, for the first time ever, meant reforming the iconic Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra could be the brand name’s lightest 70cl Scotch whisky glass bottle so far also to the most effective in the manufacturer’s expertise and research, the planet’s lightest 70cl Scotch whisky glass bottle2 . The look will take bold strides and dares to experiment with a recognised paradigm of luxurious.  

Liquid Mild enveloped guests inside of a mesmerizing interplay of light and shadow, with shifting gentle passing by way of glass sorts and projecting tasteful patterns on to white partitions.

“We didn’t know what we have been going to be able to realize once we set out to force the boundaries of luxurious, and the result is a thing that many explained wouldn't be doable. 

The technical issues that lightweighting presents led us to incorporate different design get more info and style and output requirements that we couldn't have envisaged Firstly of our journey; from your necessity of a tear drop condition which we have moulded to nevertheless mimic the long-lasting sq. form of Johnnie Walker bottles, towards the addition of a protecting cage to allow for the spherical foundation, as well as hand-earning and filling of every person bottle to prevent damages in production.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo In combination with this, Diageo has declared that a royalty-no cost license into the patent might be made available to anyone who needs to join Johnnie Walker in its mission. Lindley explained: “As opposed to maintain this new knowledge near to our chest, we’re enthusiastic to offer a royalty-cost-free licence to our granted United kingdom patent to the world.

We learned that the lightest, strongest glass bottle you can make without having compromising sturdiness is often a teardrop form.

The reveal of Johnnie Walker Blue Label Ultra indicators the brand name’s determination to innovation, with hopes that the bottom-breaking design and style could encourage the more magnificent, lightweight, and minimal-carbon whisky bottles of tomorrow. 

Yes—this collectible edition could be ordered on the web and transported securely on your door with signature affirmation.

Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, in addition to a range of ghost whiskies, 1st manufactured in distilleries that have since shut.

Together with this, for The 1st time in Diageo’s background, a license to our patent for light-weight glass beverage containers will be supplied over a royalty-cost-free basis to all as a means to inspire development in the broader marketplace.